![]() “If you look at any location Apple is in, what’s the negative? It brings economic values and population change for good.” (Mr. “If Apple is coming, it’s not only a game changer, it’s a good game changer,” Ms. ![]() The Soho store, at 103 Prince Street, tripled the value of the neighborhood, she said, and even side-street retail is flourishing. And Brooklyn has long sought a piece of the action. ![]() She pointed to the multi-level, 15,000-square-foot store in Grand Central Terminal, which opened in late 2011, and said it was a major “value add” for the landmarked terminal. And the Staten Island Mall has an Apple store.Īpple stores can be an economic windfall for a neighborhood, said Adelaide Polsinelli, a senior managing director at Eastern Consolidated who heads its retail sales division. Apple is reportedly opening a store at the Queens Center Mall in Elmhurst-which will become Apple’s largest mall location in the state, according to the Apple fan blog,. Every borough (aside from the Bronx) has been visited by an Apple. Like a case of mismatched suitors, the Upper East Side may spurn Apple, but Brooklyn is waiting anxiously by the iPhone.īrooklyn’s desire is only inflamed by openings in other areas. “Why Apple would need the Upper East Side makes no sense. “Bring the lines to Brooklyn!” said Carlo Scissura, the president of the Brooklyn Chamber of Commerce. He cited long lines and late hours as the reason Apple didn’t belong on Madison Avenue. Still, local resident Herbert Feinberg felt alarmed enough by this tech-invader that earlier this month he filed a 16-page lawsuit in the Manhattan Supreme Court to stop the store’s opening after his previous effort (called Saving the 74th Street Residential Effort) didn’t go anywhere. An Apple store is one of the most coveted retail brands a neighborhood can ask for. If it sounds like a bit of a head scratcher, maybe that’s because it is, at least for those of us not ensconced in the gilded cocoon of Madison Avenue between East 60th and East 80th Streets. Locals reacted with anger, outrage and a lawsuit. SEE ALSO: New York’s Nonalcoholic Beverage Stores Are Booming. ![]()
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